My sensitive nose has a lot of needs. She needs a lot of tissue. She is forever stuffy. She is seeking for a deep wash…It is a call from her saying her stories.

Meet is a Korean barbecue restaurant targeting young people. In order to express the vivid brand image and promote the various meats, we abstracted 8 kinds of meats to geometric graphics one by one, and visualized the experience of grilling meat into 6 patterns. We collocated them to have the main visual elements, which provided the emotional experience of vividness and hotness to consumers.

Collaborate with Sijia Zhang

My sensitive nose has a lot of needs. She needs a lot of tissue. She is forever stuffy. She is seeking for a deep wash…It is a call from her saying her stories.

It’s an abstract motion graphic film of vignettes that explore fashion as a way to express female empowerment. Rather than telling a narrative story, reconstructing the modern female fashion history as geometric thought-provoking visual impact, abstracting the sensitive emotions into unique animation shifts are my distinctive visual language to convey the concept, in the meanwhile, encouraging the viewer to add their own observations.